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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today’s fast-paced B2B market. Highlighting the similarities–and emphasizing the differences–between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs1337296546, 133766930X, 0357039246, 9781337296540, 9781337669306, 9780357039243
Business Marketing Management B2B 12th Edition is written by Michael D. Hutt; Thomas W. Speh and published by Cengage Learning. The Digital and eTextbook ISBNs for Business Marketing Management B2B are 9781337655767, 1337655767 and the print ISBNs are 9780357039243, 0357039246.
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