Create, Produce, Consume: New Models for Understanding Music Business, 1st Edition eBook

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Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts.

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Create, Produce, Consume: New Models for Understanding Music Business 1st Edition is written by David Bruenger and published by University of California Press. The Digital and eTextbook ISBNs for Create, Produce, Consume are 9780520972735, 0520972732 and the print ISBNs are 9780520303508, 0520303504. Additional ISBNs for this eTextbook include 9780520303515.