Designing Luxury Brands: The Science of Pleasing Customers’ Senses eBook

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please contact us.
Compatible Devices: Can be read on any devices.

Designing Luxury Brands
The Science of Pleasing Customers’ Senses
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods – like the Derval Color Test® taken by over 10 million people – to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

This is a digital product.

Designing Luxury Brands: The Science of Pleasing Customers’ Senses is written by Diana Derval and published by Springer. The Digital and eTextbook ISBNs for Designing Luxury Brands are 9783319715575, 3319715577 and the print ISBNs are 9783319715551, 3319715550.