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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process eBook

Name: Guide to Fashion Entrepreneurship: The Plan, the Product, the Process eBook
Brand: eBooks
SKU: 9781609018214
Availability: InStock
ISBN: 9781609018214

Original price was: $58.50.Current price is: $22.00.

Author(s): Melissa G. Carr; Lisa Hopkins Newell
Publisher: Fairchild Books
Print ISBN: 9781609014933, 1609014936
eText ISBN: 9781609018214, 1609018214

eText ISBN: 9781609018214 SKU: 9781609018214 Category: Bestsellers24 Tags: design, Textile & Costume

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Guide to Fashion Entrepreneurship
The Plan, the Product, the Process
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer–and learn how to launch a brand or fashion business.

This is a digital product.

Guide to Fashion Entrepreneurship: The Plan, the Product, the Process 1st Edition is written by Melissa G. Carr; Lisa Hopkins Newell and published by Fairchild Books. The Digital and eTextbook ISBNs for Guide to Fashion Entrepreneurship are 9781609018214, 1609018214 and the print ISBNs are 9781609014933, 1609014936.