How Gamification Can Help Your Business Engage in Sustainability eBook

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Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It’s the new “business tech trend to watch”, and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, “eco-gamification” is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear.This book contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started. Owen’s expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in “eco-gamification”.Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you’re an organization concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.

This is a digital product.

Additional ISBNs
9780367108021, 9781351275606, 9781351275590, 9781351275576

How Gamification Can Help Your Business Engage in Sustainability 1st Edition is written by Paula Owen and published by Routledge. The Digital and eTextbook ISBNs for How Gamification Can Help Your Business Engage in Sustainability are 9781351275583, 1351275585 and the print ISBNs are 9781909293397, 1909293393. Additional ISBNs for this eTextbook include 9780367108021, 9781351275606, 9781351275590, 9781351275576.