Visual Research: An Introduction to Research Methods in Graphic Design eBook

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Visual Research
An Introduction to Research Methods in Graphic Design
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

This is a digital product.

Additional ISBNs
9781474232906, 9782940447268

Visual Research: An Introduction to Research Methods in Graphic Design 3rd Edition is written by Russell Bestley; Ian Noble and published by Fairchild Books. The Digital and eTextbook ISBNs for Visual Research are 9781474232913, 1474232914 and the print ISBNs are 9781350088085, 1350088080. Additional ISBNs for this eTextbook include 9781474232906, 9782940447268.